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Crop Circles Coming To A Field Near You

Posted Thursday, June 20, 2002 at 4:36 PM Central

by John Couture

Not exactly the most traditional marketing strategy ever used, but Disney hopes that this guerilla marketing strategy will reap huge dividends at the box office this Fall for its supernatural thriller Signs. While little is known about the latest M. Night Shyamalan movie, the main premise centers around a farmer who starts finding crop circles in his fields.

Many people dismiss the mysterious formations simply as man-made tomfoolery, while others continue to maintain that crop circles are signals from aliens. To further blur the line between fact and fiction, Disney plans to construct crop circles in random fields across the world to support its marketing efforts on Signs.

Why do I feel a wave of "I see crop circles" jokes coming on?