Monday Mixer: 'Batman v Superman' falls mightily, still on top
Posted Monday, April 4, 2016 at 11:25 AM Central
by John Couture
As many of you may have noticed over the weekend, we are now in April. This is crazy to me because it literally feels like we were making our 2016 predictions yesterday. And yet here we are.
I always think of April as the month that we catch our breath before the Summer onslaught. This year is a perfect example as pretty much everyone avoided the wake of Batman v Superman: Dawn of Justice. Just go ahead and look at the films coming out in April.
With the exception of The Jungle Book, there doesn't look to be a real contender in the bunch. Will there be a hidden gem this month? I hope so. Things look pretty tame until Captain America: Civil War opens on May 6.
But, for now, let's review what happened this weekend.
Box Office 411
The hits keep coming for Batman v Superman: Dawn of Justice. Off to one of the best starts in box office history, Batman v Superman: Dawn of Justice found itself on the other end of the spectrum this week. The film had a massive 68% drop this weekend to an estimated $52 million, bringing its total box office to $261 million.
This massive drop has me concerned about Batman v Superman: Dawn of Justice's final numbers. While there won't be much competition in the next coming weeks, it seems that most of the business has been played out for this film and there just isn't the same repeat viewing traffic that other big films have experienced in recent months.
Zootopia continued to rake in the family-friendly business with another $20 million, bringing its total to $275 million and counting. With minimal drops the next couple of weeks, the film should have no trouble finishing over $350 million. The real competition will come in two weeks when fellow Disney film The Jungle Book opens.
God's Not Dead 2 opened a bit lower than its predecessor with $8.1 million in fourth place. It did edge out fellow faith-based film Miracles from Heaven, but its failure to resonate with its core audience so close to Easter might signal a bumpy road for any potential third installment in the franchise.
The week's other newcomer, the spoof film Meet the Blacks, never got out of the gate finishing in eighth place with $4 million. While I would love nothing more than to pile on the film and signal the end of these cheesy spoof films, the main reason for its dampened box office numbers probably lies in the fact that the studio really didn't put much marketing behind it. That said, Meet the Blacks will struggle to get to $15 million.
With all the negativity surrounding Batman v Superman: Dawn of Justice's box office numbers this weekend, it should prove to be ample fire for the meme that is quickly taking over the Internet. Sad Affleck is great and has spawned a host of videos and tumblr pages. Here's the original video that is still priceless.
- If you're a fan of The Bad News Bears, you might not realize that we are closing in on the 40th anniversary of its theatrical release date. The Bad News Bears opened in theaters on April 7, 1976 (I was 16 months old) and if you were wondering what the cast was up to these days, then The New York Daily News has you covered with a great 40th Anniversary article. Buttermaker would definitely approve.
Hey Yankees... you can take your apology and your trophy and shove 'em straight up your Mixer!